Business intelligence (BI) refers to the set of techniques and tools used to transform raw data into meaningful and useful information for business analysis. BI and related technologies aim to facilitate interpretation of information and data; they use structured and unstructured data to identify, develop, and create new strategic business opportunities. Businesses and organisations can identify new opportunities and implement effective strategies in order to improve decision-making and performance, thus contributing to long-term stability and sustainability.
BI provides historical, current and predictive perspectives on business operations. The following are common functions of business intelligence: data, text and process mining, online analytical processing, complex event processing, business performance management, benchmarking, predictive prescriptive analytics and reporting.
At GGA, our considerable expertise in BI tools and techniques is enhanced by our solid grounding in the use of research, planning, and performance methodologies. Our view is that accurate and reliable interpretation of data can only be as good as the quality of the data inputs and the ability to access and retrieve the right data at the right time. The challenge then becomes one of converting data into knowledge and insight, while applying that new understanding towards innovative solutions.